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As the impact of the COVID-19 virus continues to devastate the aviation industry, the Airport Minority Advisory Council (AMAC) has launched a grass-roots campaign to Save the Travel Experience (STTE), #savethetravelexperience. STTE is led by a team of volunteers who work in the airport industry, specifically in concessions. The mission is to develop a viral campaign designed to influence lawmakers working on COVID-19 relief packages to specifically include airport-related businesses in legislation.


Many of us are asking, “How Can I Help?” Congress, federal and local government agencies are weighing decisions which could make or break our businesses. Now is the time for you to be empowered, speak up and give voice to the impact of this pandemic on your businesses and employees. A strong, unified voice is the best opportunity we have in saving the travel experience amid the impact COVID-19 is having on the aviation industry.


AMAC’s vision is to create economic equity, access and wealth for minorities and women in the aviation and aerospace industries.


Are you a certified ACDBEs that does business in the airport marketplace? We can help. We've partnered with Denver International Airport (DEN) Commerce Hub on a new program designed to help Airport ACDBEs on the path to sustainability and financial recovery amidst this COVID-19 pandemic. Click here to access the resource hub.

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Using your cell phone or tablet, create a 30 second – 1-minute video which describes the impact of COVID-19 on your business. The video could feature you, or even better, one of your employees.


Send your video to Once approved, your video will be posted on the Save the Travel Experience website and AMAC’s social media pages. If you need help with or have questions regarding your video, please let us know.


Post a video to your social media accounts of you saying, “Save the Travel Experience”, holding up the sign at the end of the tool kit that states #savethetravelexperience. Consider adding one of the suggested social post messages (refer to page 3) as your caption and tag #AMAC and #savethetravelexperience in your post. We plan to stitch these together to create an inspirational video of all the diverse faces in our industry.




  • Tell the story of laying off your longest standing employee. How did they react? How did it make you feel? What help do you need?

  • Think about 30 days ago. What was it like compared to now? What help do you need?

  • Is this a family business? Who started it? What will the impact be on your family and their legacy if you go out of business? What help do you need?

  • How has this impacted you personally, emotionally, financially? What help do you need?

  • How has this impacted your business? How close are you to closing? What do you need?

  • Talk about the friends/family you’ve developed at the airport and your favorite story about them. What do miss working with them? What help do you need?


Talking Points

  • Be genuine and vulnerable

  • Focus on the emotion of the story (we can help with this) and how it has affected you and your people/family

  • Keep it to 1 minute or less

  • Stick to the key points

  • If you have done something special for employees, include this

  • Stories about small business have resonated. Either mention you are small or that you started out small.

  • Keep it positive. No criticizing airports or legislators.

Get in Touch

Thank you!

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